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  • 天空彩票手机与你同行手机报码:主页 > 资讯 > 淘宝推广 > 直通车应该怎么推广?

    直通车应该怎么推广?

    发布日期:2019-03-30 13:51 编辑:淘宝刷流量平台阅读:

    新店没有流量怎么办,天空彩票手机与你同行免费资料大全纯人工流量提升流量不降权平台

      直通车是卖家常用的一种付费推广方式;卖家推广店铺或推广店铺宝贝都会优先选择直通车推广,直通车推广优化已经成为店铺推广运营不可缺少的一部分了,越来越多人选择直通车推广,今天就直通车推广讲一下怎样更专业的运用直通车推广。
    直通车应该怎么推广?
      一、选款测款
     
      在开车之前对店铺内的产品先进性测款,选择权重较高的产品开车,选对一款好的产品就会让你的推广如虎添翼,选对款比什么都重要。
     
      二、主页制作
     
      产品的主页做得好不好决定了卖家对产品的第一印象,制作一款吸引人眼球的主图就会让买家对你的产品“刮目相看”。不知道怎么做好一款主图可以参考一下这几个要点
     
      1.图片清晰,凸显产品,层次分明,分产品设计风格要统一
     
      2.文字渲染,文字与图片内容要相符,可以凸显产品质量或产品特点
     
      3.活动推广,主图要凸显店铺活动,如打折,秒杀之类的
     
      4.要分析同类产品的主图,争取做到和同类卖家主图风格各异,不要有雷同,调整图片和文字的排版,要让买家对你的产品主图感到耳目一新。
     
      三、优化关键词
     
      关键词的好坏直接关系到产品流量的多少,在填写关键词之前可以先进行选择测试,选流量多的点击率高的关键词进行排列组合。选定关键词后可以加一些和精准长尾词,就帮助大家获得比较精准的产品流量,提高产品收藏和加购。
     
      四、关键词质量得分
     
      在大家组合关键词后都会有一个基础分,这个基础分受点击率,店铺收藏,店铺DSR评分,关键词转化率等影响,添加新词基础分就会相对高一点。
     
      创意分:主要指的是直通车推广的创意图片和创意标题,随时进行主图和标题的优化。
     
      关联性:所选择的关键词必须与产品特性相关联,不能毫无关系
     
      产品权重:买家的评价和宝贝的销量等都会影响关键词的优化。
     
      五、加大引流
     
      优化直通车,积极参与平台活动增加产品的曝光率,在店铺内进行关联性销售,增加店铺流量
     
      想要了解更多淘宝干货请多多关注58天空彩票手机与你同行免费资料大全

    淘宝刷流量平台温馨提示,欢迎转载:【直通车应该怎么推广?】 新店没流量怎么办?就找天空彩票手机与你同行免费资料大全天空彩票手机与你同行免费资料大全平台!
    转载请标明文章来源:/taobaotuiguang/2019/0330/3489.html

    标签: 淘宝店铺 淘宝推广 天空彩票手机与你同行免费资料大全

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