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  • 天空彩票手机与你同行手机报码:主页 > 资讯 > 淘宝推广 > 哪些因素会影响钻展点击率?

    哪些因素会影响钻展点击率?

    发布日期:2019-03-30 13:55 编辑:淘宝刷流量平台阅读:

    新店没有流量怎么办,天空彩票手机与你同行免费资料大全纯人工流量提升流量不降权平台

      淘宝付费的推广方式分为直通车、钻展和淘宝客三种;钻展是通过千人千面定位人群定向来进行广告投放的,与直通车和淘宝客还是有很大的不同的,钻展比直通车更能够带来流量,转化率更高,价位也不同;那么该如何投放钻展,使其发挥最大效果,又有哪些因素会影响钻展点击率呢?
    哪些因素会影响钻展点击率?
      1、钻展的创意图
     
      图片是不是美观、是不是吸引人,能直接的影响客户是否有点击的欲望。吸引客户的图片处理美观,还要有利益点、引起客户的噱头等。图片的美观不仅是只靠设计去设计,还需要运营和设计共同沟通后去设计,这样设计出的图片能更好的满足客户的需求。
     
      2、钻展展示的位置
     
      如果选择了一个客户点击少的位置,那么再有创意的图片点击也不定高。钻展展示位置怎么选择,从钻展的后台去计算每个展示位置的点击率,选择点击率高的投放。
     
      3、钻展合理的出价
     
      钻展合理出价,也就是合理的控制成本。一般出价越高的,引入的流量自然越多,而且都是优质流量。但是商家不能盲目的出高价,也需要合理的去控制成本。
     
      4、钻展定向的精准
     
      钻展投放是需要定位人群、地域,这些往往都是根据店铺的产品来定向,钻展定向有访客定向、兴趣点定向、新兴趣点定向。定向越精准,那么你获取的流量自然就越精准,反之则起不到效果。
     
      根据店铺产品和流量需求的定向方式有两种,一种是单一结构,这种店铺往往推广的产品比较单一,这个时候就需要根据兴趣点去定向。产品关联性好可选择访客定向,比如母婴丶食品类目。这种就是根据客户的平时访问的页面产品风格、价格等等定位,如果说定位错了,点击自然就上不去。
     
      想要了解更多淘宝干货请多多关注58天空彩票手机与你同行免费资料大全

    淘宝刷流量平台温馨提示,欢迎转载:【哪些因素会影响钻展点击率?】 新店没流量怎么办?就找天空彩票手机与你同行免费资料大全天空彩票手机与你同行免费资料大全平台!
    转载请标明文章来源:/taobaotuiguang/2019/0330/3491.html

    标签: 淘宝店铺 淘宝推广 天空彩票手机与你同行免费资料大全

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